ネスレの高級ソリュブルコーヒー「香味焙煎」の10周年を記念する特別キャンペーン。京都の老舗旅館と全国の伝統工芸の匠たちが奏でる特別の旅を支える十個のもてなしを演出し、それに必要な特注品を製作。また毎月、Webや誌面で各々の品の役割や製作過程を紹介しながら、春と秋に大規模な抽選会やイベントを実施。
　　くつろぎの体験に必須要素である「もてなし・ふるまい・しつらい」を再考し、キャンペーンという未知の分野に埋め込むことで、ともにシナジー効果を生み出すことが狙い。部屋で過ごす24時間、キャンペーンと季節を組み合わせる365日、異なる時間軸に身を置けることは新鮮だった。

It is the special 10th year anniversary campaign for Nestle's high quality soluble coffee, "Komi-baisen". It is the promotion campaign of the ten special collaboration work between Kyoto's traditional hotels and craftsmen from all over Japan and the campaign created the special products. The function and creative process of each product were introduced on the websites and magazines monthly. Moreover, the lottery and events were held on spring and fall season.
　　I redefined the concept of "Hospitality, attitude and arrangement" which is the necessity for the relaxation and aimed to make synergy effect in my first campaign direction. It was rare experiences which I was in the different time scale of 24 hours in the room and of 365 days of combination campaign with seasons.