Client : Executive committee of JAPAN Presentation 2015、Dentsu Inc.
General Directive Produce & Direction : Jun MICHIDA (EIGHT EFFECT INC.)
官民連携で日本の価値を世界に向けて発信していく「ジャパンプレゼンテーション事業」の第二弾。2015年9〜10月に開催中のラグビーW杯2015に合わせ、 イギリス・ロンドンにて「PRESENTING JAPAN」が開催され、現地で様々なイベントや展示を通して、日本の魅力を発信。企画当初から関わり、実施時にはイベント会場の構成や演出を担当。
This is the 2nd exhibition of "JAPAN Presentation project" to promote the cultural value of Japan to the world by the public-private partnerships. Adjusting with the rugby world cup 2015 in England from September to October 2015, the event, "JAPAN Presentation" was held in London. The cultural value of Japan was promoted by its events and exhibitions. I involved in this project at the beginning and worked on planning and direction of the show.
The project went backward and forward between new proposals and readjustments as an endless loop. I have learnt very much from this project for a year. It was shame that I wasn't able to visit London and missed the chance to watch and scream the giant killing match of the century; Japan beat South Africa in the rugby world cup.